This session will explore how LegalZoom is using Snowflake and the Twilio Segment customer data platform to create a unified version of the customer record that can be activated into any downstream channel. Instead of creating one-off pipelines for each use case and channel, the team can now activate audiences on top of machine learning models that predict which products customers are most likely to buy, based on past product purchases. Join to learn how, by using both real-time behavioral data from Segment and data in Snowflake, LegalZoom is now driving hyper-personalized marketing campaigns that increase conversion rate and revenue upsell across a customer base of 1.5 million customers.
Getting marketing teams the data they need for personalized campaigns and tailored messaging has often been a time-intensive challenge for data teams. But what if there was a better way to collaborate across marketing and data teams to provide the best data through the easiest lift? This session will cover how you can use Snowflake Cortex, Twilio Segment’s Customer Data Platform and other marketing technology tools to generate and deliver new insights into hundreds of applications for influencing, augmenting and accelerating the customer journey.
